The Project
Grammy’s is a fictional brand created for the final project of Web Communications I in the New Media Production & Design Program at SAIT. The challenge of the project was to create an e-commerce website from scratch using a logo and brand guidelines pre-determined by the instructors, with intentional use of unusual colourways that are uncommonly used together in web design. A minimal design approach was taken to effectively keep the users attention on the products as the logo itself was very vibrant. Neutral warm tones and light grays allowed the product photos to be emphasized throughout the website. While aspects of the brand’s identity is incorporated throughout the website in subtle ways, such as brand colours used for mouse hover effects in texts. The website is created with all original product photos, visual aspects, and design elements.
I am the
UI Designer
Photographer
Website
Visit Grammy's
